CFA CEO TALKS HOW TV DEAL BECAME A REALITY

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Updated: April 29, 2013
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Championship Fighting Alliance will be celebrating it’s two year anniversary next month at CFA 11 with a bang.

CFA 11 will air live on AXS TV May 24 to a national audience from the BankUnited Center in Coral Gables. Tickets are on sale by visiting www.cfafights.com.

CFA CEO Jorge De La Noval said on The Roman Show that it has been a lot of hard work.

“It has paid off and paying off for the fighters that will be able to fight on the national stage,” he said.

De La Noval said Fallon Fox, who is a trans gender athlete, did bring worldwide attention to CFA, but the fighters and the product itself has been doing all the legwork.

“Fallon fox definitely gave us media good or bad,” he said. “It put us out there. As people saw our production and fighters online, channels and networks starting seeing and AXS TV decided to give us a shot. It took two years, but it happened. It only took us two years.”

One thing is clear, CFA wants to put more fights and with a television deal the goal is almost becoming a reality.

“We’ve been having a lot of momentum lately,” he said. “We’ve been producing great shows and people have noticed. Now with a TV deal, it will allow us to do more fights. It’s always been a dream of mine to do more fights. I want to promote more fighters.”

Earlier this year, CFA hired Pat Miletich as a commentator and De La Noval said the former UFC champion played a role in helping CFA getting on AXS TV.

“Pat Miletich was surprised with the CFA card,” he said.

De La Noval also explained that past CFA shows had been airing on its Ustream channel where it got a large number of traffic. In fact, it caught AXS TV’s attention.

De La Noval said he has been traveling around the country attending other regional shows and he is confident that CFA has what it takes to compete against the rest.